Integrated Growth Management Methodology

Growing your business requires a holistic approach and discipline. In all of our Growth Transformation projects, we utilize the Integrated Growth Management (IGM) methodology to help your organization become more effective and efficient at organic growth. Using the methodology, coupled with our Growth Diagnostic, has allowed us to help many clients create the right culture, system, and future to attain their revenue goals.

Your organization is different and unique and our Integrated Growth Management (IGM) methodology embraces this fact. We aren't your typical consultants who take the "one-size-fits-all approach" to every organization. Nor are we just experts in the fields of sales and marketing. Because we have proprietary methodologies, and our consultants are certified, we have the ability to work with you objectively and confidentially and deliver the results you are looking for.

Integrated Growth Management

The Integrated Growth Management methodology helps our certified consultants identify strengths and weaknesses in your organization's approach to growth. It also allows us to make recommendations for improvement and even document existing best practices.

Our IGM Methodology allows us to help your organization through the following stages of Growth Transformation:

1) Identify Growth Engine:
This stage is an often overlooked step for many organizations. Leveraged in our RevenueOptimizer, this phase help your organization create a well defined plan to drive more revenue. After the growth engine is identified, we then develop specific strategies to growth that optimize your performance using our Growth Diagnostic as a tool to keep us on track.

2) Examine Alignment:
The backbone of any successful selling enterprise is a set of well documented & executed sales processes aligned to the buyer. In this phase, we lay the ground work for monitoring progress, holding key team members accountable for results, and focusing the appropriate areas of the company around the growth effort. Best practices can be kept and weak links should be mitigated. Don't worry, we'll use our Growth Diagnostic to make sure it's objective and you will receive a confidential, objective, and one-of-a-kind report.

3) Enable Growth:
Specific actions are identified to enable the organization to grow. A focus for the entire business development effort is identified with key objectives for the coming sales year. Any teamwork initiatives are engaged to help create the right environment. The specific changes needed to enable growth are identified. As an example, having a written sales process will help you and your team build a replicable, scalable sales program that will serve as blueprint for all business development efforts during the selling year.At this stage, you can manage the growth effort yourself, or our consultants certified in our Integrated Growth Management Process can help you with our Growth Transformation Solutions.

4) Engage Accelerators:
Accelerating revenue growth is key to organizational effectiveness. These accelerators should focus on:

Bridging the gap between marketing & sales and sales & fulfillment
Understanding the ideal client profile
Creating a unique selling proposition for different types of clients
Identifying ideal alliance partners
Identification of key selling methods needed to engage ideal clients and partners

5) Evaluate sales metrics:
Today’s market requires the design and implementation of sales metrics that help all individuals responsible for growth (such as sales, senior leadership, consultants, sales engineers, etc) understand and track their performance. Key metrics such as op-line growth, number of new alliance partners, sales team quota performance, and return on marketing investment (and others) are developed to help your organization stay pointed in the right direction.

For more information on our services or products:
Contact ReveGrowth